The JT Group continues to achieve sustainable profit growth while strengthening its business foundation in a rapidly changing environment. Our mission is to accelerate this momentum and shape JT into a leading global company.

Through globalization, restructuring, and ongoing organizational transformation, we are becoming faster and more adaptive. Yet, our commitment to further strengthening our capabilities remains strong.

Guided by the 4S model—serving consumers, shareholders, employees, and society—we place consumer needs at the center of everything we do. This approach helps us build trusted brands while respecting the environment and diverse communities.

In an increasingly complex world, our purpose—“Fulfilling Moments, Enriching Life”—defines the direction of our long-term contribution to human enrichment. As change continues, we will keep evolving to earn public trust and create lasting value for all.